work at home
I regularly converse with
dozens of opt-in list owners on the web and I've collected quite a few tidbits
of information over the years. Today I'd like to share this collection of Opt-in
List secrets with you.
An opt-in list is truly the best tool you can use to grow a business online.
And I'm quite sure many of you will find these "insider tips" interesting and
useful. So let's get started...
Did you know that...
... Nearly all of the largest opt-in lists are grown rapidly via popups or
popunders. Not purchased popup ads mind you, but popups at the publishers own
sites. Most of these publishers have another thing in common as well. They have
an active affiliate program of their own, which brings lots of traffic.
For example, I give away my ebook called "A Beginner's Guide to Starting A
High Income Business On the Internet", via an "exit popunder" at my http://www.make-a-living-online.com
site. My affiliates promote the site heavily and approximately 20% of all
visitors download the free book and opt-in to my list. If a subscriber returns
to the site and buys my package, the affiliate who generated the subscriber
still earns a commission, so everyone wins!
If you're not using "free gift popunders" in conjunction with your own
affiliate program, I suggest you start today.
Did you know that...
... Many publishers today are simply "buying" their lists. It's a decent
option for folks without busy websites of their own. A lady by the name of
Laurie Rogers has built a service for publishers who want to jump-start a new
list or add to an existing list. At her site you can simply "purchase" your
subscribers, and the price is about the best I've seen for this quick list
building option. Although I have not tried it personally, I have heard reports
of it being effective. Get details by clicking "List Builder" <A HREF="http://www.bizweb2000.com/buyalist">here.</A>
Did you know that...
... More and more ezine publishers are simply using web based autoresponder
services to publish their ezines. Rather than paying a list host hundreds of
dollars a month, a top-notch autoresponder service can do the job and in most
cases you'll pay per YEAR what you would pay a list host per MONTH.
Did you know that...
... The typical readership of the average email newsletter is less than 10%.
And less than 10% of actual readers will click to any give link in your ezine.
That means if you have 10,000 subscribers, less than 1,000 of them may even open
your message. And maybe 100 will click through to a link. Of course some ezines
have MUCH higher readerships and response rates. And still others suffer from
much lower rates.
The best two methods I've found to improve those numbers are:
- sharing interesting/helpful information regularly
- always using a different and intriguing subject line.
Did you know that...
... Those readership and click-through numbers above are still more
cost-effective than any other form of online advertising I've tried. This
includes banner advertising, pay per click advertising and guaranteed traffic
deals. The main reason email newsletter publishing is so effective is that it
establishes you as an authority in your niche market. That in itself is
invaluable. Plus, you get your products and services exposed over and over to a
targeted list, instead of always paying for fresh prospects. Starting to see the
value growing an opt-in list and publishing your own email newsletter?
Did you know that...
... If you primarily promote affiliate programs there is a new way you can
grow an opt-in list that promotes your affiliate links. It is 100% hands-free
with nothing to write, maintain or deliver. It's part of my new service to help
affiliates grow their commission checks and all the details are at
http://www.bizweb2000.com/getasite.htm - it's a great way to get an opt-in list
started.
Did you know that...
... The more an opt-in list owner uses their list, the LESS effective it
becomes. That's because subscribers want useful information on a regularly
scheduled basis -- NOT sales pitch after sales pitch. Although a special "solo
release" to your list can result in a windfall of profit, the key to long-term
profits with an opt-in list is to focus on great CONTENT and keep your "special
releases" truly special. You do this by limiting your "offers" to monthly at the
most. (I prefer to do it quarterly.)
Did you know that...
Every opt-in list owner receives nasty and rude complaints on a regular
basis. Not a week goes by that I don't get at least one. It comes with the
territory. The complaints vary from spam accusations to plain whining. And it is
amazing how rude some people can be when using email. The best way to handle
these "flame" emails is to simply delete the member from your list and then
delete their email message. Replying to them is a waste of time.
Did you know that...
... More secrets of top ezine publishers have been published by John Stafford
of ListSecrets.com. In fact, he has just released a book that shares the list
building secrets of myself and several other established list builders, and has
generously offered the book to my subscribers at no cost... http://www.listsecrets.com/listmasters.html
* Did you find this information helpful? Visit
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