work at home
"A Unique and Effective
Strategy for Online Business Promotion"
By Jim Daniels - Helping you work at
home.
OK, you want to grow a business
online so you can work from home. You have a great
product or service but you're having trouble getting website
visitors. You need a unique way to get exposure!
Well today's tip is right up your alley. I'll be showing you
a new site that was in that very predicament. The webmaster
went out on a limb and performed a few simple, yet generous
feats and bingo.. lots of exposure, website visitors, and
yes, sales!
Now this strategy will not work for EVERY website, but if
you sell specialized products or services, it can be a real
winner. Let's jump right in, shall we...
Here's the three-step strategy in a nutshell:
-
Decide what your best product or service is and package
up a dozen or so.
-
Identify a dozen email newsletters or websites who reach
large numbers of your target audience.
-
Offer the product or perform the service free of charge
for those 12 companies, with no strings attached.
Does this sounds like a bribe in exchange for exposure?
Well, call it what you want, it works. If you give a free,
no-strings attached, sample of your work to the right people
you can get literally thousands of website visitors within
days...
Here's the real example I mentioned at the beginning of this
tip:
This week I received a message from a web business owner
named Heather Colman. She wrote...
Jim, Heather Colman here... I was browsing around your site yesterday and noticed that the image you display on your site for "Insider Internet Marketing" is only 2 dimensional. I've taken the liberty of converting your image to a 3D format which I've attached to this email. If you find it suitable, you may have it and use it where ever you
feel it's appropriate.
My hope is that you will provide me with some feedback that I may use in my promotional material for the eBook Cover Services I'll be offering soon at: eBook Search Engine http://ebooksearchengine.com (a new ebook directory I'm building) and at eBook Palace http://www.ebookpalace.com which is our newest acquisition.
To see what several others are saying about our 3D covers click here:
http://www.ebooksearchengine.com/cover-testamonials.html
Thanks for your consideration Jim. I hope your holidays are extraordinary :-)
all good things...
Heather - http://ebooksearchengine.com/covers.html
Make your eBook STAND OUT in the crowd. Showcase your eBook with a "Professional" 3D eBook Cover and increase your downloads and boost your sales by as much as 300%! We can
help you get YOUR eBook noticed. Your satisfaction is 100% guaranteed! http://ebooksearchengine.com/covers.html
Now my first thought was, "I already have a designer". She
designed the new cover of my Internet Email! Beyond the
Basics! eBook and I was thrilled with the results.
Then I figured what the heck, I'll take a look. And wow, I'm
glad I did. Heather's "3D" version of my Insider Internet
Marketing cover was really snazzy! So snazzy I had her "3D"
(if that can be used as a verb) my other covers. You can see
them at http://www.bizweb2000.com - where they're both on
sale until the end of the year.
So Heather's unsolicited generosity paid off. And sure, she
knew it might or she never would have gone out of her way to
help someone who didn't asked for help. But that's the whole
idea of this strategy. You "surprise" someone with your
generosity and show off your excellent product or service at
the same time. Maybe it took Heather a half-hour to convert
my images into 3D. Maybe more, maybe less. That's not the
point.
The point is, she contacted me offering the service with no
strings attached. It was a refreshing take as opposed to the
myriad of messages I get like this... "Jim, here's a free
copy of my eBook. If you like it I'll give you 15% on any
sales you can make."
Sure, that can work too, but it isn't nearly as creative.
And let's face it, 15% of anything does not add up to much.
But 85% sure adds up to a lot! And that's how those
attempts are usually construed.
The key that Heather is showing us is that not only do you
need to be creative, you need to be generous and original!
Go out of your way to impress if that's what you are trying
to do.
Now, will Heather's unique strategy work for any webmaster?
Probably not. I mean if you retail say, videos tapes, you
can't go sending your best tapes to a bunch of webmasters
and email newsletter publishers. Well you could, but you may
not get much exposure and it may look more like a blatant
bribe than a unique attempt at exposure.
But what if you perform services like say, search engine
ranking. Maybe you could design a few pages that get a top
ranking at a major engine for a particular keyword, say "web
promotion". At the page you could direct traffic through
links to a dozen or so web promotion ezines you personally
recommend.
Then, you could email the beneficiaries of all that fresh
traffic and tell them how you obtained that number one
ranking. This adaptation of Heather's strategy would work
great to get exposure through your favorite ezine publishers
or marketing experts. (And no, we're not looking for favors,
that's just the first example that came to mind.) The point
is, how could ANY webmaster or publisher ignore an unsolicited
service which generated a ton of traffic to their site? Do you
think the recipients might mention the effectiveness of your
service to their large audience of small business owners?
Getting the picture...?
Of course, it's a good idea to have some form of
relationship already in place with the party you plan to
help. If you know them and their style of writing and doing
business, you'll have a better feel for how they might
respond to something along these lines.
And it's also a good idea not to spend too much time on a
service. But if you have something you can do in a few hours
that might impress a few influential people, well you get
the idea. Just search the web and find a dozen webmasters
who might be able to help you along. Subscribe to their
opt-in list and get to know them a little. They may be the
best ally you never knew you had!
* Did you find this information helpful? Our
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Internet Marketing info
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